Dreamforce Attendees Get Free Entry — Show Your Badge!
Dreamforce is coming to town, and New Century Theater is rolling out the red carpet. For the duration of the conference, all Dreamforce attendees get free admission—just show your valid convention badge when you arrive. It’s our way of welcoming you to San Francisco’s revitalized nightlife scene.
Why Now Is the Perfect Time to Visit San Francisco
San Francisco isn’t just hosting Dreamforce—it’s in the middle of a comeback. The city is more alive than ever: conventions are back in force, hotel occupancy is rising, and visitors are responding to the renewed energy downtown.
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The San Francisco Chronicle reports that visitor spending and hotel room nights are up, driven by big events and domestic travel. San Francisco Chronicle
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An analysis in The SF Standard highlights that San Francisco’s tourism industry is “on the brink of a comeback,” fueled by convention bookings and a positive shift in public perception. San Francisco Standard
Put simply: festivals, tech events, and Dreamforce itself are helping transform SF’s image—and nightlife spots like New Century Theater are ready to deliver.
What to Expect at New Century Theater
When you walk through our doors during Dreamforce, here’s what we have waiting for you:
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Free entry with your Dreamforce badge — no extra charge
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A lineup of our top DJs, performers, and featured shows that evening
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Access to premium atmosphere without the premium cost
Already planning ahead? Be sure to book a reservation so you don’t miss out on prime seating.
More Ways to Elevate Your Night
Looking to make it a standout evening? We’ve got you covered with:
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Our roster of talented entertainers delivering performances that change nightly
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Exclusive VIP packages and specials for groups, bottle service, or those who want something extra
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Always something exciting in store—check our upcoming events to see what night best fits your vibe
How to Get Here + Pro Tips
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Arrive after your sessions to unwind in comfort and style
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Bring your Dreamforce badge and a valid ID for entry
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Take advantage of local transit or rideshares given parking downtown can be trickier during big events
Dreamforce is more than a conference—it’s a signal that San Francisco is back in full swing. At New Century Theater, we’re excited to be part of that energy. To all Dreamforce attendees: your badge is your free ticket. Come be part of the revival, enjoy killer performances, unforgettable nights, and some of the best entertainment SF has to offer.
See you soon—and don’t forget to make your reservation so your night is guaranteed.